About Us

Why We Exist

While most of us have insurance on our homes or our brand new cars, we seem to forget who and what is being protected. It’s not you or your family. The protection is for the lender’s interest in your home or car. When you die, that mortgage lender will still foreclose on your home if the loan is not paid when due. That car lender will repossess the family auto if the loan is not paid when due! Schedule to talk to us. Never an obligation.

We exist to remind you to protect YOU and YOUR family first.

baby sleeps dad: life insurance protects the ones we love
dad playing with baby: life insurance protects the ones we love

Why You Matter

Your family is not supposed to figure it out without you. You made a promise to protect them, to be there for them, to always look out for them. Your promise is forever. It doesn’t end because you die. With you gone, they’ll need you more than ever. Make a life insurance plan that says you keep your promises!

You matter because they’re lost without YOU!

Why We're Different

We know that you have choices. But if your ONLY choice is between 3 different face amounts for the same type of life insurance, YOU ARE NOT BEING GIVEN A CHOICE. That’s like being offered a small, medium, or large bucket of water from the same well. We’re different because we’re going to offer you “beverage” choices. We present you with coverage options for different types of life insurance and explain the differences. Quotes are FREE. We do the work to find the options to fit your needs.

Choices graphic: well-water bucket versus 5 stemmed glasses of colorful sparkling beverages

Who We Are

We have families that we care for—just like you. We have home mortgages, and car loans, and credit card bills—just like you. We have hopes and dreams and promises to keep—just like you. Some days we’re just treading water; some days we hit a home run—just like you. We’re a partner. We partner with A-rated life insurance carriers to serve you. We partner with you to make a difference in your world. And we’re never going to let you forget that we’re striving to do our best—just like you.

We are YOU.

Shaking hands: Partnering at in Life Terms

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